News Service: Media training workshops: 2009–2010 schedule
UC Davis University Communications offers Media Training I and Advanced Media Training workshops. These sessions are customized for our scientists, faculty, staff and students.
Media Training I
This full-day interactive session is customized for scientists, faculty, staff and students of UC Davis who interact with the news media. It covers the benefits and risks of working with the news media, including strategies for accommodating the differing methods of print and broadcast journalists. Participants will learn what to do when a reporter calls, as well as their rights to obtain information from the news media before agreeing to an interview. A series of exercises will teach participants how to prepare for a successful interview and how to develop strategic media messages and talking points for public presentations. Instruction is provided on general public speaking skills as well as on-camera techniques. The course will also cover the topic of public versus protected information, and offer tips for handling crisis communications. Techniques are demonstrated through a series of exercises including critiqued on-camera interviews. Topics covered through on-camera exercises will include message development, speaking to a group and aggressive interviews. Please plan to attend the entire workshop in order to obtain your certificate of completion.
Dates: 2009–10
- Wednesday, September 9 (held in West Conference Room, Buehler Alumni & Visitors Center)
- Thursday, October 8
- Thursday, November 12
- Thursday, January 14
- Thursday, February 11
- Thursday, May 13
- June (to be announced winter quarter)
- July (to be announced winter quarter)
- August (to be announced winter quarter)
Cost: $50, covers catered lunch, beverages, materials, room charges (please note that cancellations made less than one week in advance of the scheduled class date will still be charged the entire class fee).
Time: 8:30 a.m. to 4:30 p.m.
Place: All workshops will be held in the Allewelt Room of the Buehler Alumni and Visitors Center, unless otherwise noted.
Instructors
- Paul Pfotenhauer, UC Davis News Service broadcast specialist and former broadcast reporter, producer and anchor
- Sylvia Wright, UC Davis News Service senior public information representative for environmental science and policy
Registration: Contact Ada McAdow at (530) 752-3683 or for application. Enrollment in Media Training I is limited to eight participants per session.
Advanced Media Training
This three-hour program is for those who have completed the primary media training workshop and are seeking more practice with media interviews and public speaking situations. Topics covered through on-camera exercises will include message development, speaking to a group and aggressive interviews.
Dates: 2009–10
- December 10 — Campus tv studio, Mediaworks
- March 11 — Campus tv studio, Mediaworks
- April 15 — Campus tv studio, Mediaworks
Cost: $50, covers studio rental/equipment use (please note that cancellations made less than one week in advance of the scheduled class date will still be charged the entire class fee).
Time: 9 a.m. to noon
Place: All workshops will be held in the UC Davis television studio at Mediaworks, unless otherwise noted.
Instructors
- Paul Pfotenhauer, UC Davis News Service broadcast specialist and former broadcast reporter, producer and anchor
- Mitchel Benson, News Service director, former state communications director and newspaper reporter